"THAT'S SO GAY" AD CAMPAIGN WINS AD COUNCIL AWARD

The "Think Before You Speak" TV commercial series, which point out the harm in homophobic language, won the Best Public Service Advertising Campaign award from the industry's prestigious Ad Council.

The commercials feature celebrities like pop star Hilary Duff and gay comedian Wanda Sykes. They zero-in on the all to often used phrase "that's so gay" and point out the hurtful and demeaning effects that the homophobic phrase has on people. The hope is to discourage young people from saying "that's so gay" when they're describing something they think is negative or dumb.

The Arnold Agency, which created the series in collaboration with the Gay, Lesbian, and Straight Education Network, took home the Gold Bell award for excellence.

Below are the three commercials in the series:







My source for this article was The Advocate