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December 31, 2008

"BUYCOTT" - A NEW TWIST ON AN OLD IDEA

We all know what a boycott is but this is a new and well deserved twist on that tactic.

As reported at Queers United, the infamous, homophobic American Family Association (AFA) has called for another boycott. This time the AFA is upset over the Campbell Soup Company's recent Swanson print ads in The Advocate that portray the GLBT community in a positive and inclusive way.

According to MediaDailyNews, the most contentious is a two-page ad for Swanson's broth that shows two lesbian proprietors and a young boy, identified in the ad as their son, in their Manhattan restaurant with a bowl of soup made with the broth. Other ads depict other gay chefs extolling the product's virtues.

The ads were designed by the staff of The Advocate for Campbell as part of a larger campaign crafted by Omnicom Group's BBDO, New York

In response to AFA's reaction, Queers United is calling for a BUYCOTT of all Campbell's products and are "urging pro-equality consumers to praise the company for showing a commitment to diversity. Your calls, letters, and emails are needed in the face of the thousands who have called the company with disapproving words."

Here's the Campbell's contact info:

Send an email to the Campbell Soup Company President Douglas Conant. Tell him you want his company to continue their commitment to diversity and support of LGBT people and families.

After sending your email, please call Campbell Soup Company (800-257-8443) and their Swanson division (1-800-442-7684) and let the company know you will continue to support them because of their gay and lesbian ads.

Forward this e-mail to your friends and family so they will know about Campbell's support of equality and LGBT issues.

2 comments:

Rainbow Dragon 76 said...

Just a question... Why was some of the AFA people going through The Advocate in the first place?

Steve Krotz said...

Probably just looking for ammo to use against us.